Marketing Management

ABE – Marketing Management

Finding and keeping your customers

Why study the Marketing Management programme? Marketing is an important function that brings companies and clients closer to each other. The Islamic College has ABE accredited programme in marketing management, leading to awards at Diploma Levels 4, 5 and 6. The programme introduces students to the crucial role that marketing plays in business development. Holders of our Marketing Management qualifications will have a good knowledge and understanding of the key principles of marketing and will be able to relate this to the workplace, while studying in Islamic environment.

Career opportunities

The positions below are examples of jobs currently held by ABE Marketing Management qualification holders. The list is not exhaustive as ABE qualifications are applicable to a wide range of vocations.

  • Diploma Level 4 in Marketing – Marketing or Business Development Assistant
  • Diploma Level 5 in Marketing – Assistant Marketing or Business Development Manager
  • Diploma Level 6 in Marketing – Marketing or Business Development Manager

 

Programme structure

 

The Marketing Management programme is divided into three levels: Diploma (Level 4), Higher Diploma (Level 5) and Graduate Diploma (Level 6). ABE has developed the Extended Diploma in Marketing Management, comprising 13 units in one stand-alone qualification. It is accredited by Ofqual as a level 6 qualification. The programme can still be taken as two separate qualifications at levels 5 and 6.

Diploma (Level 4)

Compulsory units

  • Introduction to Business
  • Introduction to Marketing
  • Introduction to Quantitative Methods
  • Introduction to Business Communication

Entry requirements

Open entry, and you must be competent in English and Mathematics

 

Higher Diploma (Level 5)*

Compulsory units

 

  • Marketing Policy, Planning & Communication
  • The Business Environment
  • Organisational Behaviour
  • Managing the Customer Relationship
  • Principles of Marketing
  • Marketing Information Systems

ptional units (choose two)

  • Principles of Business Law
  • Quantitative Methods for Business Management
  • Sales Management
  • Economics for Business

Entry requirements

One of the following:

  • Any ABE Level 4 Diploma or equivalent
  • Any Level 3 qualification or equivalent
  • 2 years’ relevant work experience and you must be competent in English and Mathematics

Graduate Diploma (Level 6)*

Compulsory units

  • International Marketing
  • Contemporary Issues in Marketing
  • Integrated Marketing Communications
  • Strategic Marketing Management

Optional units (choose one)

  • Corporate Strategy and Planning
  • Project Management

Entry requirements

One of the following:

  • Any ABE Level 5 Diploma or equivalent qualification
  • A degree or equivalent
  • And you must be competent in English and Mathematics

Extended Diploma (Level 6)

Compulsory units

  • Marketing Policy, Planning and Communication
  • The Business Environment
  • Organisational Behaviour
  • Managing the Customer Relationship
  • Principles of Marketing
  • Marketing Information Systems
  • International Marketing
  • Contemporary Issues in Marketing
  • Integrated Marketing Communications
  • Strategic Marketing Management

Optional units (choose two units from)

  • Principles of Business Law
  • Quantitative Methods for Business Management
  • Sales Management
  • Economics for Business

(and one unit from)

  • Corporate Strategy and Planning
  • Project Management

Entry requirements

One of the following:

  • Any ABE Level 4 Diploma or equivalent
  • Any Level 3 qualification or equivalent
  • 2 years’ relevant work experience and you must be competent in English and Mathematics

What do the levels mean?

The levels refer to the ‘level of learning’ required to complete the qualification. Qualifications at the same level are therefore broadly similar (or equivalent) in the level of learning required.

Other qualifications at the same level (Vocational Qualifications)

QCF Level
ABE-Level 3 UK ‘A’ level, BTEC National Certificate
ABE-Level 4 BTEC Professional Diploma
ABE-Level 5 UK Foundation Degree, HND
ABE-Level 6 Bachelors Degree, Graduate Diploma
ABE-Level 7 Masters Degree, Postgraduate Diploma

For more information, please contact the Head of Short Courses department by email: j.hussain@islamic-college.ac.uk